A press release / news post for a client who collaborated on the construction of the Dubai Expo village. An example of marketing content used to promote the use of the client's product.
[Company name] is proud to have had the opportunity to showcase our innovative and sustainable permeable paving solutions at the state-of-the-art World Expo facility in Dubai. With over five years in planning and construction, the sight promises to be a home to the Expo’s sub-themes of Mobility, Sustainability, and Opportunity for years to come.
Our engineers were involved early in the design phase of the exterior project, creating a bespoke colour palette that was created specifically with the World Expo in mind, for the architects, Foster and partners to choose from. Our unique paving solution was selected for the project due to its impressive eco credentials and porosity value – which make it perfect for the environment in Dubai.
[Company name] paving is made using resin, recycled rubber, and stone to combine strength, flexibility, and sustainability. Our product has been developed over 16 years of collaborative work with expert chemists. With two layers that are designed to bond together to create a single, flexible, and versatile paving system.
The sustainable credentials of the [Company namee] system makes it the perfect choice for the World Expo – the largest and oldest international event on the planet: a festival for all to experience, explore, and become inspired. Our paving is built to last, ensuring that it will remain strong and durable long after the festival is over, and the site adopts a new, useful role in the city of Dubai.
The flexibility and porosity ([product name] is permeable to over 80,000 litres of water per m2 per hour!) contribute to the superior durability of the product. In addition, the innovative ability of [product name] to agitate away fines and grit trapped within its surface makes it well-equipped to withstand the Middle Eastern climate and potentially harsh weather – including sandstorms – that may occur in the area.
All of these qualities contributed to the decision of planners, architects and site managers to incorporate [product name] Paving Solutions into this incredible project. Here at [Company name], we are thrilled to be a part of the first World Expo ever hosted in the region of the Middle East, Africa, and South Asia, which aims to showcase “the best examples of collaboration, innovation and cooperation from around the world.”
About the World Expo 2020 Dubai UAE
Every five years one participating nation hosts the World Expo – where nations, multilateral organisations, businesses, and educational institutions come together to collaborate and share new ideas. This year’s Expo showcases contributions from over 200 participants (including 192 countries from around the world). The Dubai Expo is scheduled to run for six months from 1st October 2021 until 31st March 2022.
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